This article analyses motives and procedures that trigger and consolidate the insertion of people from middle class origin in “newâ€ religious practices, focusing on a phenomena: the constitution of groups, and then of the expansion of Santo Daime – religious system in what a psychoactive beverage is ritually taken -, in Brazil and to other countries. The work looks also for analyse structure, trajectory, practices and conceptions of daimista groups, distinguishing and dimensioning symbolically and socially two motivator contents: one, that is synthesised by the category mission, and other, by the category project. In this sense, the article approaches a bricolage that characterises the constitution of this religious system, the role contingencies play to influence its expansionist trajectory, and the elements that mark in the field of religious agents’s praxis, the distinction between mission and project.