ISKCON is one of the strongest, most deeply-rooted Eastern religious organisations not linked to any ethnic group in Brazil. It is now part of our urban scenery, and its presence does not surprise us anymore. It is always remembered as an exemplary model of a new Eastern religion in the West. The author analyses the transformations within ISKCON in Brazil. Having incorporated Brazilian cultural elements, it has also contributed to supply our religions with Hindu cultural aspects. This two-fold exchange means that ISKCON has given Eastern characteristics to the Brazilian religious universe, while being transformed into a religion with Western traits.